Stop Running Your Business on Duct Tape
Every growing company hits the same wall around 20 people: the workflows that got you here are held together by one or two heroes, a Zapier account nobody audits, and a spreadsheet that everyone is afraid to touch.
The signs
- One person knows how the lead-routing flow works
- "We'll just do it manually for now" became permanent six months ago
- Onboarding a new hire takes two weeks because the playbook lives in someone's head
- A vendor outage breaks three unrelated processes
What to fix first
Not the most complex thing. The most load-bearing thing — the workflow whose failure costs you customers or revenue this week.
Map it end-to-end. Document the handoffs. Replace the most fragile step with something boring and observable. Repeat next quarter.
This is unglamorous, high-leverage work. It is also the work most teams keep deferring until something breaks loudly.
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